About Tracey 

As the Founder and CEO of Intelligent Ethics, my purpose is to help business leaders define and embrace what ‘doing the right thing’ means for them using valued ethical behaviours, activated purpose, culture and trust as critical levers for change.

My work involves advising leaders on how to unlock performance, innovation and growth by designing and developing values-based corporate education leadership programmes and governance frameworks with ethical values, purpose and trust at their core.

I enable executive and management teams to think differently about the use of technology as an ethical force for good, and leadership mindsets and behaviours as critical future performance indicators.  Organisations need to develop vigilant and agile leaders that can deliver a responsible business of tomorrow as well as respond to the transformational and disruptive shifts of today.

 Leadership Roles

  • – CEO, Intelligent Ethics, 2017 –
  • – Partner, PwC UK, 2011 – 2017
  • – Visiting Fellow, University of Leeds, Inter-disciplinary Ethics Applied Centre – 2017 to present
  • – Expert Adviser, City of London Corporation – 2017 to 2020
  • – Executive Educator, Senior Faculty Member, Eruditus Executive Education, 2019 – present
  • – Executive Educator, Senior Faculty Member, Duke Corporate Education (CE) – 2018 to present
  • – Expert Advisor and Educator, Faculty Member, PCA Global – 2019 to present
  • – Board Member, City Women Network – 2018 to 2020
  • – Non-Executive Director, Middlesex County Cricket Club (MCCC) – 2018/2019

Experience and expertise

My wide experience across many industries includes integrity risk assessments, design of ethical decision-making frameworks, expert design of executive  education and facilitation, forensic gap analysis of culture and conduct against good practice, and regulatory compliance remediation of financial crime risks.

I am a trusted business adviser, expert facilitator and executive educator, critical friend and inspiring business speaker at executive leadership events, board level development events, executive education programmes and senior management briefings on a wide range of topics ranging from The Future of Work to Inclusive Leadership, Bullying and Harassment in the Workplace and The Ethics of AI.

I have over 28 years’ advisory expertise and business transformation experience as a management consultant. Working at PwC for over 25 years, and a Partner for over 6 years, my leadership roles included Governance, Risk and Compliance Client Leader for PwC UK and founder of the award-winning Gender Balance Diversity Network.

As a leading voice in the analysis of the impact of Artificial Intelligence (AI) on ethics, I work with organisations to help them better understand and prepare for the ethical risks of AI to enable a positive societal impact.


A chartered accountant and certified organisation development consultant, I bring a unique blend of process, forensic and behavioural change expertise to help solve my clients’ problems. I am a highly effective networker and build multi-dimensional working relationships at senior levels.

You can read, watch and hear me in action using any of the links on this page.

You can also contact me with any enquiries:

Governance, Ethics & Regulatory Compliance

Artificial Intelligence


Diversity and Inclusion