About Tracey 

As the Founder and Director of Intelligent Ethics, my passion is to help business leaders define and embrace what ‘doing the right thing’ means for them using valued behaviours, activated purpose, and corporate culture as critical levers for transformational change and creation of risk-resilient, responsible business.

My work involves advising and equipping leaders how to unlock sustainable performance, innovation and transformational growth by building an integrated environmental, social and governance (ESG) architectural framework embracing ethical values, corporate purpose and human-centred leadership at its core.

I enable executive and management teams to embrace the leadership paradoxes of our time, such as developing a digital mindset as a people-focused leader. Today’s uncertain, ambiguous and challenging world requires resilient, self-aware and agile leaders that can transition through change quickly, shape and build new growth opportunities, mitigate risk and transform business fit for a sustainable future.

 Advisory Roles

  • – Financial Reporting Council, Advisory Panel Member, 2021-
  • – CEO, Intelligent Ethics, 2017 –
  • – Partner, PwC UK, 2011 – 2017
  • – Board Advisor, Centre for Executive and Professional Education, University of Leeds Business School – 2020 to present
  • – Visiting Fellow, University of Leeds, Inter-disciplinary Ethics Applied Centre – 2017 to present
  • – Executive Educator, Senior Faculty Member, Eruditus Executive Education – 2019 to present
  • – Executive Educator, Senior Faculty Member, Duke Corporate Education (CE) – 2018 to present
  • – Board Member, City Women Network – 2018 to 2020
  • – Non-Executive Director, Middlesex County Cricket Club (MCCC) – 2018/2019

Experience and expertise

My business transformational experience across many sectors and industries includes corporate governance, Board effectiveness, culture change, inclusion and diversity strategy, ethical risk assessments, purpose, and executive leadership development.

I am a trusted business adviser, expert facilitator, accredited transformation performance coach and executive educator, critical friend and inspiring business speaker leading and presenting on progressive topics including the critical components of the environmental, social and governance agenda.

I have nearly 30 years of advisory expertise and experience as a Change Management consultant and Organisational Development Practitioner. Working at PwC for over 25 years, and a Partner for over 6 years, my leadership roles included Governance, Risk and Compliance Client Leader for PwC UK and founder of the award-winning Gender Balance Diversity Network.

As a leading voice in the analysis of the impact of Artificial Intelligence (AI) on ethics, I work with organisations to help them better understand and prepare for the digital ethical risks to enable a positive societal impact.


A chartered accountant, accredited coach and certified organisation development consultant, I bring a unique blend of process, forensic and behavioural change expertise to solve my clients’ problems. When strategic, structural and cultural changes collide in the business world today, I break them down, re-align and re-build with purpose, ethics and integrity as the foundation blocks.

You can read, watch and hear me in action using any of the links on this page.

You can also contact me with any enquiries:

Governance, Ethics & Regulatory Compliance

Artificial Intelligence


Diversity and Inclusion