pushing boundaries to hardwire corporate integrity and dignity to create a sustainable future
We are passionate about how leaders define and embrace what ‘doing the right thing’ means to business, wider stakeholders, civil society and the planet.
We apply organisational culture, dignity and business integrity as critical levers for driving value-led change and delivering risk-resilient sustainable business, enabling growth and optimal performance.
“Just read the interview with Tracey Groves in Odgers Connect Vista Magazine [on ethical leadership]. A very good article, which resonated with me greatly. A really enjoyable and refreshing read – many congratulations!”
CEO, Insurance Firm
“It has been my extreme pleasure to know and work with Tracey for many years in her efforts to drive greater understanding of ethics in business and in raising awareness and understanding on Diversity & Inclusion. She has passion in bucket loads and energy in spades. Anyone lucky enough to work with her will have fun and will deliver results that matter.”
Andy Woodfield, PwC Partner, Head of International Development Consulting
“Tracey is dedicated, committed and extremely focused on her work with clients on ethics, trust and governance. I really admire her passion on building trust in society. Quite simply it just shines through. Tracey has built up a strong brand on ethics and governance; her expertise speaks for itself and she is the ultimate professional.”
Neil Sherlock CBE, former Special Adviser to Deputy Prime Minister, Nick Clegg
“Tracey is a strong communicator with a real enthusiasm for her subject that brings it alive for her audience. She is passionate about promoting ethical behaviour and delivers the right mix of support and constructive challenge.”
Director of Compliance and Ethics, Global Automotive Industry
“A great motivator and a fine communicator who builds trusted working relationships with her clients.”
Jacqueline Conway, Vodafone plc, Group Risk and Compliance Director
“Tracey is extremely passionate and knowledgeable about ethics, culture and behavioural change. She brings to life what it takes to create a climate of trust and integrity.”
Counter Fraud Leader, Central Government
“At the meeting of the All Party Parliamentary Group on Artificial Intelligence discussing Ethics and Accountability, Tracey presented her evidence with clarity, professionalism and precision. Her wide corporate experience and expertise was clearly apparent throughout.”
Lord Robin Janvrin, GCB, GCVO, QSO, PC; Chair, All Party Parliamentary Group on Artificial Intelligence
“Tracey is an expert in her field and always collaborative with what she knows. She has the experience and insight to be both supportive and challenging. Combined with her enthusiasm and positivity, Tracey is someone who makes things happen.”
Noa Burger, Head of Responsible Business, City of London Corporation
“Tracey presented at our inaugural Women’s Development Engagement Sessions on the ‘Future World of Work’. She responded to the brief really well and pitched it perfectly. We have received excellent feedback on Tracey’s impact and style”
VP, Learning & OD, EMEA & Asia Pacific, Global Media Company
“Tracey’s passion for ethics is absolutely undeniable and her ability to translate mere concept into creation is quite incredible. I found Tracey to be extremely flexible, knowledgeable and enthusiastic in all aspects of her work. I would have no hesitation in recommending Tracey to partner any work in this field.”
Joanne Banks, Global Compliance & Ethics, Diageo
“We’ve received such great feedback from the Women in Business panel event ‘Investing in Success : Reshaping the world of work’ and, in particular your contribution, Tracey. You spoke from the heart and really engaged the audience. Thank you!”
Helen Bunker, Partner, Blake Morgan LLP
“Tracey’s approach to the ethical consequences of digital transformation is compelling. She brings a deeply commercial and governance-focused line of sight to the ethical challenges we face that is also both human and values-centric, whilst respecting the positive impact that new and emerging technologies are bringing.”
Michael Natusch, Global Head of AI, Prudential PLC
“Tracey’s flexibility and agility to work with us at short notice was exceptional. She assisted in the final design and development of a one day culture workshop for our London based Chief Executive and the Leadership Team, bringing to our life our cultural framework, core values and desired behaviours. Her expert facilitation skills on the day inspired and energised us all, empowering us to take ownership and commit to action.”
Head of HR, Global Bank, London Branch
“Tracey brings something quite special to the Leaders of Tomorrow Programme. Her high levels of energy, expert design and facilitation skills, and relevant business experience means she is able to bring to life the Programme’s strategic objectives with impact and credibility. Tracey’s professionalism shines through in everything she does, and the commitment to her clients is exceptional.”
Damian Nussbaum, Director of Economic Development, City of London Corporation
“Working with Tracey you know immediately that you are in safe hands. A recent example was the fantastic way Tracey acted as compere for the launch of our latest book, The Leader’s Secret Code….
….her professional and personable style allows your understandable pride in your creation shine through in the right way. Tracey’s attention to detail was telling: she had researched the authors; she had read the book; she had prepared questions with the audience in mind. The result was an event where the guests went away educated and inspired. I can’t wait to work with her again.”
Mark Ridley, Best-Selling Author, Inspirational Leadership Coach and Speaker. Founder/Director of Transform Performance International
“Tracey is so much more than an ethics expert. She has tremendous business sense and strategic vision. Her amazing ability to get underneath what is driving behaviours in an organization, as well her engaging style, genuine integrity, client-centric approach, and passion for doing the right thing is captivating.”
Ana Pacheco, Client Director, The Pipeline
“Tracey Groves and her DWF colleagues were great at engaging people and communicating consistently across CISI, including its overseas offices. The final [culture audit] report and recommendations were clear and insightful and we were able to put these into action quickly. A rewarding project and one that is adding value for CISI’s members and colleagues alike.”
Tracy Vegro OBE, CEO, CISI
“A deeply experienced and trusted advisor who works with clients to design, develop and implement sustainable business practices across their business”.
ESG Power Player 2024, 2023: Financier Worldwide
I am passionate about helping businesses embrace what ‘doing the right thing’ means for them
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We use ethical behaviours, culture, dignity and corporate integrity as critical levers for change
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Tracey speaks with energy, passion and deep commercial insight about culture and leading with dignity
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Looking forward to exploring "When Leadership goes faster" at the 2025 Criticaleye CEO Retreat
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“Our understanding and knowledge of ‘doing the right thing’ is limited to well-intentioned messages and engagement campaigns. We need to connect our values to not just what we say, but what we do, day-to-day. How do we activate dignity at work as a strategic-led business imperative?”
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