The London Branch CEO of a Global Bank (‘Group’) wanted to bring to life the Group’s cultural framework, code of conduct and values at a local level in the Branch. With customers, growth and innovation firmly set at the heart of the Group-wide strategy, the CEO recognised the need to connect the Group’s cultural aspirations with those of the London Branch, proactively taking ownership and responsibility for living the values and creating a sense of local Branch identity through building its own desired culture.
Having experienced a significant period of change and on-going regulatory focus on conduct and behaviours, the Senior Leadership team were now ready for action and wanted to commit to living the values in a way that were meaningful and real to them.
Intelligent Ethics worked with the client to finalise the design and development of a one-day Culture Workshop for the London Branch CEO and key internal stakeholders, including expert facilitation. As well as shining a light on the regulatory framework on culture and behaviours, and the Group’s approach to risk culture, a key objective of the workshop was to inspire the participants to define what the values meant to them in terms of specific, desired behaviours – what does this mean we will do, say and feel in the London Branch and across all of our stakeholders?
Bringing together a wide range of participants from different functions, roles and seniority, the workshop was interactive and designed to give opportunity for exploration and debate, so that the co-creation of the desired valued behaviours, within the boundaries of the Group’s strategy and cultural framework, could be achieved.
- A high energy and innovative workshop comprising of a variety of collaborative engagement tools including videos, Q&A, discussions, and hands-on group exercises positioned alongside deep insight and knowledge of the sector and regulatory expectations
- A clarity on the Group’s cultural framework, code of conduct and values in relation to the London Branch and a set of unique values-based behaviours that reflect the Branch’s desired culture
- A call to action on what needs to happen next in order to engage with all levels of the London Branch and bring to life the local behaviours in a consultative way that will encourage ownership and accountability